SEDCO Holding has a direct stake in popular apparel brands such as Al Shiaka. Meanwhile, our operating concern Nahdi Medical Company runs the largest chain of pharmacies in the MENA region. We have also invested in operating companies that own and manage Saudi Arabia’s best-known retail destinations including the Red Sea Mall and Al Mahmal Shopping Centre in Jeddah.
SEDCO Holding has invested in Alshiaka, the Saudi Arabian apparel brand that specializes in luxury thobes. Alshiaka is a strong player in Saudi Arabia’s menswear sector, which despite economic fluctuations is expected to hit SAR 58 billion by 2021. The brand is retooling for growth by completing a transformation plan. New directors have been hired to grow exciting product lines, and the company has charted its growth to 2025 through via an 8-year strategic plan. Alshiaka is expanding its offerings, innovating new marketing and sales channels, and revamping its line of designer thobes to stay abreast of market trends. Product pricing, merchandising, planning and buying processes have also been upgraded. The brand is gaining market popularity through product innovation.
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