Chief Executive Officer
Arabian hospitality is world-renowned but rarely defined. In essence, our traditional hospitality differs from other cultures in that it expects nothing in return.
At Elaf Group, we strive to be the embodiment of this elusive concept and we always seek to enrich the experiences of our guests and customers. Not through ostentatious opulence – but through every detail and personal gesture, always going the extra mile to give added service, value, and hospitality.
Elaf Group is a long-established leader in travel, tourism and hospitality. At home in Saudi Arabia, we are renowned for our range of award-winning hotels as well as our retail and corporate travel agency services. Internationally – across the Islamic nations – Elaf’s name is widely trusted as a leading operator of Hajj and Umrah services.
Wholly owned by SEDCO Holding, the mainstays of Elaf’s success have been operational excellence, outstanding quality of service, and our teams of highly skilled professionals. As we advance into a new era of expansion, these principles will always be at our heart.