About

We pride ourselves on working collaboratively, and ensuring that our operating companies are supported by world-class people, processes and skills. Our ability to work as a team unlocks synergies across the Group and sparks new opportunities.

We are dedicated to winning and demonstrating excellence while remaining ethical and Shariah-compliant. Our direct investments and operating companies are tasked with expanding their market share and leading their industries.

We are constantly innovating products and services, and retooling our processes to set new standards for family-owned businesses. We are aware of market movements, and pre-empt economic trends.

Externally, we set new standards to attract talent, partners and investors while also reaching out to communities in need. Internally, we nurture people to excel while also developing world-class processes.

We set ourselves high standards, and monitor our progress towards them through systematic reporting, monitoring and evaluation. Our corporate governance is world-class, and sets new standards for family-owned businesses in Saudi Arabia.

We are passionate about, and engaged with our society, economy and nation.