Chief Executive Officer
AutoWorld increased its fleet size from 2,500 to over 10,000 between 2010 and 2018.
Auto World is a wholly-owned SEDCO Holding subsidiary and one of Saudi Arabia’s largest car rental companies. The company operates 25 branches nationwide and serves blue-chip clients including Halliburton, Bechtel Company, Velosi and Baker Hughes.
The brand has grown its fleet from 2,575 vehicles in 2010 to 12,500 in 2017. By 2020, the company’s fleet will exceed 15,000 vehicles to cope with market demand. The company is also aiming for 10% CAGR in revenues till 2020.
The Auto World brand has recently signed a franchise agreement with German car rental company Sixt for short-term vehicle and limousine rentals in Saudi Arabia. Sixt is one of the strongest car rental brands in Europe, and the agreement has opened up new sales channels for AutoWorld. AutoWorld is updating all its outlets to reflect Sixt branding, and absorbing existing Sixt outlets to its network of branches.
Other opportunities for the brand come from partnering with local and international travel agents, and through online reservations made via the Sixt Saudi Arabian website. Auto World has also signed an agreement with Riyadh International Airport for a new branch in Terminal 1.