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AutoWorld Embraces Digital Transformation with ‘Shift 2025’

December 27, 2020, Automotive Services

2020 Auto World
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Last year, AutoWorld unveiled a new strategic plan named ‘Shift 2025’ to reflect the company’s goals as it embraces an ambitious era of digital transformation. The five-year roadmap was created in line with the Vision 2030 objective of establishing the Kingdom as a leading global technology-driven business environment.


Shift 2025 includes a dedicated operational excellence program focused on increasing AutoWorld’s core leasing operations by enhancing key business processes. As part of its efforts, the company has attracted top talents to various managerial and operational positions to help complement the requirements of the strategy and its implementation.


AutoWorld’s team has continued to translate the strategy into action, despite the challenges posed by the global COVID-19 pandemic. The company has successfully expedited processes and launched scheduled initiatives and projects on time through a combination of decisive leadership, tireless commitment, and the utilization of technology.


Highlights so far this year included the launch of the ‘Switch’ project in the midst of the economic crisis, underlining its significance as a strategic long-term investment for AutoWorld. Switch targets the digital optimization of the company’s procedures across all business lines with the goal of increasing sustainability, while setting the stage for innovative digital transformation to lead the disruption of the region’s auto-leasing sector. The project has established partnerships with Wipro, a global information technology, consulting and business process services company, and Infor, a world leader in business cloud software business products.


AutoWorld also successfully introduced its new corporate identity through an online event, which enabled key stakeholders to be part of the relaunch of the company’s branding. The update included the company logo, environmental elements, and collaterals such as stationery and uniforms, in addition to the launch of dedicated social media channels and a new website.


Throughout the first half of 2020, AutoWorld continued to enter into new partnerships with strategic clients across the Kingdom including National Water Company, Savola, Sunbulah, Noon, Baeshen, and the Royal Commission for Jubail and Yanbu.


The company aims to launch more key projects and initiatives in the months ahead, while further developing its robust corporate culture that places responsibility at the heart of AutoWorld’s business model. Chief Executive Officer Tariq Khoshhal commented: “As we continue on our journey towards achieving our goals, our focus will always be on the wellbeing of our employees, partners, and clients. We shall continue to strive to ensure a safe, healthy and excellent working environment in which we can move forward together in the pursuit of excellence.”

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