The historic city of AlUla hosted the “Rowad” financial management workshops on February 24 and 25 at the renowned Vibes AlUla Center. This initiative, led by the Royal Commission for AlUla, aimed to empower local entrepreneurs by equipping them with advanced financial management techniques that support sustainable business growth.
This interactive two-day event focused on fostering financial literacy among founders of startups and emerging businesses. Through practical workshops covering financial management and accounting fundamentals, participants acquired valuable insights on enhancing their financial operations.
The initiative forms part of the Rowad Activation Plan, underscoring a strong commitment to nurturing entrepreneurship in line with the Kingdom’s Vision 2030.
Participants had the opportunity to engage directly with industry experts and gain practical skills that ensure long-term success and sustainability within a competitive business environment. The event was supported by SEDCO Holding, which plans to organize 20 additional workshops under the Rowad Financial Management Program in collaboration with key government agencies and leading financial institutions.