SEDCO Holding owns 50% of Nahdi Medical Company (NMC), the largest pharmacy chain in the MENA region. 90% of Saudi Arabia’s population now has a Nadhi pharmacy reachable in 5 minutes.
Nahdi supports the Saudi Vision 2030 by dedicating its capabilities to easing the burden on Saudi Arabia’s existing healthcare apparatus. The company wants to enhance the lives of 5 million people through health and wellness education and empowerment programs, help patients manage chronic diseases like diabetes, and promote healthier lifestyles through improvements in nutrition and fitness.
Nahdi is committed to CSR and helping improve community health in collaboration with the Ministry of Health (MOH). The brand has innovated its expanding program of Diabetes Resource Centers – in-shop educational corners accredited by Harvard Medical School’s Joslin Diabetes Centre that deliver diabetes-related awareness, counseling and guidance. The Diabetes Resource Centers have met with overwhelmingly positive response, and have grown from an initial 11 to over 35 in a short period.
Nahdi stays at the forefront of innovation in the delivery of pharmacy services, and is busy improving accessibility to medication and molding store design around customer service. The brand has recently launched its Store of the Future concept, with a pilot store debuting in Jeddah’s Red Sea Mall.
The new stores reflect Nadhi’s brand values of Care, Innovation and Community, and will move the brand towards becoming a major drugstore player capable of competing with international retailers.